Based in Orange County, Emilio Pedral collaborates as Business Manager at N Glantz & Son, a leading sign supplies and plastics distributor. He is also member of the Board at TECMA, a professional association and Business Incubator in Southern California, and writes a column in the business section of LatinoCalifornia.com.
Emilio is a value added sales and marketing executive. He makes creative use of new technologies in combination with tactical marketing to identify trends, needs and opportunities resulting in proactive sales that maximize profitability, increase market penetration and enhance customer retention.
In addition, he has combined his background in accounting and finances with his experience in operations and supply chain management. The following are some of his skills and areas of expertise:
- Value Added Sales
- Consultative Sales
- Specialty, Complex and Long Cycle Sales
- Innovation and New Product Development
- Customer Relationship Management (CRM)
- Product-line Pricing
- Forecast and Budgeting
- Channel Management and Marketing
- Market Segmentation
- Product Management and Development
- Selective Distribution
- Branding
Emilio Pedral is proficient in four languages (English, Spanish, German and Italian) and his international experience includes markets and industries as diverse as automation, automotive, plastics and chemicals, consulting, original equipment (OEM), signage, printing, store fixtures, POP, and distribution, among others.
He holds a BS in Accounting by the prestigious Monterrey Technology Institute (ITESM)-Mexico and he is certified in Marketing by the University of California Irvine.
Emilio Pedral / Proactive Sales